Apple rumoured to buy GoPro
 

Fruity cargo cult Apple is rumoured to be interested in writing a cheque for the mobile selfie and filming outfit GoPro.

The rumour has brought about a 16% spike in the action cam company’s shares, which means that shareholders think that it might make sense. Nothing from GoPro or Apple has come from either outfit’s PR, but that is not surprising. Apple will have owned GoPro for at least a couple of years before mention of the move made by the Apple Press office.

The rumour comes from market analysts who believe that GoPro is a potential strategic acquisition target for Apple in the coming year, Daniel Ives of FBR Capital Markets and Co. research believes that acquiring GoPro will “make sense” for Apple as the action cam company will “fit like a glove into the Apple product portfolio”.

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