Apple Pay is a big yawn
 

The Tame Apple Press dubbed 2015 as the year of “Apple Pay” when everyone would be using their Jobs’ Mob handsets to buy goods.

However it does not look like that is happening very quickly, in fact Apple’s favourite news agency –Reuters admits it is not happening at all.

Apple has aggressively courted retailers – and claimed “significant success” with half of the top merchants agreeing to use it.

However interviews with analysts, merchants and others suggest that Apple’s forecast may be too optimistic and that many retailers remain sceptical about the payment system.

Part of the problem is that it is super good for Apple, customers are locked in more tightly to its phones and its new smart watch and it collects a tithe from retailers.

That is the problem, there is absolutely no reason for cash strapped retailers to use the payment system at all, and there is a bag of pain if they do.

http://www.techeye.net/news/apple-pay-is-a-big-yawn