Apple lets devs promote in-app events on the App Store
 

As promised at WWDC earlier this year, Apple today will start letting developers highlight their in-app events on the App Store. You'll need iOS 15 and iPadOS 15 to see the event listings, and they work as you'd expect, allowing you to see seasonal competitions, livestreams and more. It's a pretty straightforward feature, but it's the sort of thing that could encourage more people to install and use their apps.

https://www.engadget.com/apple-in-ap...2.html?src=rss