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Apple is killing the online advertising business
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Old 11th June 2019, 08:25   #1
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Default Apple is killing the online advertising business

It turns out those lock-ins have a knock-on effect

Over the last few years, Apple has quietly killed off the online advertising industry, and in iOS 13, it's kneecapping the digital marketing industry completely.

'Sign in with Apple' is a flagship feature in iOS 13, due to be released in the fall, makes it easier to sign into apps. Just like signing in with Facebook or Google, the idea is that it'll make it easier to create an account in an app without typing out your details.

The difference will be that Apple anonymises the user's email address and identity almost entirely, so the developer never receives their real details.

On the face of it, it sounds brilliant. The user does not have to give out an email address to random companies anymore, and their accounts should be much more secure. It means that Apple takes complete control over product marketing.

To make matters worse, Apple plans to force developers using third-party sign-in features to add its sign-in along with any competing ones, rather than allowing them to make the choice
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