Apple appoints Roman moneyman
 

Apple Chief Financial Officer Peter Oppenheimer has decided to retire and hand over the keys of Apple's vast treasure house to Luca Maestri in September.

It is the first time since the days of the Roman empire that an Italian has been entrusted with such a vast fortune but fortunately with a name like Maestri he should be able to teach Apple a thing or two.

The 50-year-old was born in Rome which is quite appropriate for someone who will have a high office in a religious cult. It is a time when Apple is at a crossroads with pressure to put its $160 billion hoard to better use.

Rivals Google and Facebook shell out tens of billions of dollars snapping up cutting-edge tech companies like Nest and WhatsApp which guarantees their future. Apple has so far not done much at all lately.

Barclays analyst Ben Reitzes told Reuters that Maestri is assuming this role at an interesting time - when Apple is in the midst of launching more services and likely needs to convince investors that it has more consistent revenue streams in a commoditizing smart phone market.

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