Android is lord of the tablets
 

Figures from Gartner say that while tablet sales grew 68 percent in 2013 it appears that Android is the big winner.

Big G said that worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68 percent increase on 2012.

Sales of iOS tablets grew in the fourth quarter of 2013, iOS's share declined to 36 percent in 2013. This is because tablet growth in 2013 was fuelled by the low-end smaller screen tablet market, and first time buyers rather than those who want to mortgage their house to buy another overpriced toy.

History will look back on 2013 and say it was the year that tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications, Big G said.

Roberta Cozza, research director at Gartner, said that as the Android tablet market becomes highly commoditised, in 2014, it was critical for vendors to focus on device experience and meaningful technology and ecosystem value. Otherwise, they are going to lose brand loyalty and improved margins, she said.

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