AMD Firefights Cryptocoin-inflated Radeon R9 Pricing, Wins
 

AMD stabilized end-user pricing of its Radeon R9 series graphics cards, restoring them to their original launch prices in most cases, and even lower in some. Pricing of most AMD Graphics CoreNext architecture-based GPUs inflated over the past 6 months, due to the frenzy created by Cryptocoin currency miners, who leveraged the chips' GPGPU performance to 'mine' currencies such as Litecoin. Sensing that high prices are driving gamers away from Radeon, AMD swung into action by dealing with the problem at two levels. First, VP Global Channel Sales, Roy Taylor micro-managed the supply chain in China, and next, the company dealt with distributors and retailers.

At the time of preparing this article, most Radeon R9 series-based graphics cards, including high-end ones such as the R9 290X, and non-reference cards, are back to their original price-points on US retailer Newegg.com. The R9 290X can now be had for as low as US $519.99 (launch-price $549.99, was inflated to $750), the R9 290 for $379.99 (launched at $399.99, was inflated to $600), the R9 280X as low as $279.99 (launched at $299.99, was inflated to $400); the R9 280 as low as $229.99 (launched at $249.99, was inflated to $280); and the R9 270X at $199.99 (was inflated as high as $250).

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