Amazon is reportedly cutting most of its in-house clothing brands
 

As a potential FTC antitrust lawsuit looms in the background, Amazon plans to reduce its in-house brands. According toThe Wall Street Journal, the retailer will eliminate 27 of its 30 clothing brands and all of its private-label furniture lines. It isn’t clear how many other areas the cuts could affect, but the Amazon Basics brand appears to remain largely, if not wholly, intact. The retailer told the WSJ that it looks to eliminate products that “aren’t resonating with customers.”

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