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Amazon only protects its chums from counterfeiters Amazon only protects its chums from counterfeiters
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Amazon only protects its chums from counterfeiters
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Old 20th October 2021, 06:57   #1
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Stefan Mileschin's Avatar
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Default Amazon only protects its chums from counterfeiters

If your brand is unknown you get no protection

Amazon only seems interested in protecting big name brands from counterfeiters and not those who come up with good ideas but are not as famous.

According to Bloomberg there are two classes of merchant on Amazon those who get special protection from counterfeiters and those who don't.

The first category includes sellers of some big-name brands, such as Adidas, Apple and even Amazon itself. They benefit from digital fortifications that prevent unauthorised sellers from listing certain products -- an iPhone, say, or eero router -- for sale.

However Fred Ruckel, inventor of a popular cat toy called the Ripple Rug, found that Amazon was not interested when knockoff artists began selling versions of his product, siphoning off tens of thousands of dollars in sales and forcing him to spend weeks trying have the interlopers booted off the site.
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