Amazon and Nike are reportedly thinking of buying Peloton
 

E-commerce and cloud giant Amazon has been consulting its advisers about the possibility of purchasing Peloton, according to The Wall Street Journal. And it may not be the only bigger company that's eyeing the exercise equipment maker: The Financial Times says Nike is thinking of purchasing it, as well. Neither company has held talks with Peloton yet, and they may end up not making an offer at all.

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