All ATI margins for VGA are in the toilet
 

It turns out that the margins that ATI's partners are making from these cards are ''around 5 percent'' in the mid range segment and that for a while ''All ATI margins for VGA are in the toilet''. It is getting very difficult to survive on such money and five percent of the total price is an average mid range margin. In the high end they earn a bit more, but most of ATI DirectX 10 sales these days are 2400 and 2600 cards.

http://www.fudzilla.com/index.php?op...16&Ite mid=34

As long as your partners are not making good margin, that is the point in business.:)

it is usually an indicator what ATI has to sell the chips for too