Alexa will get Amazon's own custom chips
 

Watch out Nvidia and Intel

Amazon is designing a custom artificial intelligence chip that would power future Echo devices and improve the quality and response time of its Alexa voice assistant.

According to the VergeVerge the move closely follows rivals Apple and Google, both of which have already developed and deployed custom AI hardware at various scales.

Amazon is unlikely to physically produce the chips, given its lack of both fabrication experience and a manufacturing presence in China, the news does pose a risk to the businesses of companies like Nvidia and Intel who want to see their AI chips everywhere.

It's not clear when such a shift would happen, but the report notes Amazon has been trying to bolster its chipmaking abilities since it acquired Israeli chipmaker Annapurna in 2015.

https://fudzilla.com/news/45602-alex...n-custom-chips