Adobe Hopes to Turn Pirates into Customers
 

This is just too funny. Why? Because up until now, Adobe has done everything in its power to make sure the opposite of this headline is true. Rather than punishing them with enforcement actions, software company Adobe says it now prefers to deal with pirates by converting them into paying customers. "Everyone is tired of the entire concept and term 'Anti-Piracy', even the term 'Content Protection' too," Adobe's Anti-Piracy chief Richard Atkinson says. Adobe believes that the piracy problem is in part created by the industry and that companies themselves hold the key to solving it.

http://www.hardocp.com/news/2013/06/...nto_customers/