Adidas' first NFT drop earns $23 million
 

Adidas' first NFT effort appears to have been a success. The Block has learned the collaboration with Bored Ape Yacht Club, Gmoney and Punks has raked in more than $23 million in Ethereum between a $15.5 million "Early Access" phase and $7.5 million in a general sale. All told, the drop minted nearly 30,000 NFTs despite a hiccup that led Adidas to pause early transactions.

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