Jeffrey Preston Bezos, a 57-year-old dad from New Mexico, flew to the edge of space and back again today. He wasn't the only person aboard the rocket, which was the first-ever crewed flight from private space company Blue Origin, but he's the one that camera crews flocked to once the 10-minute trip was done. Maybe they were drawn in by his smile. Maybe they thought he was the winner of a sub-orbital Lex Luthor lookalike contest. Maybe his bulbous, pale cowboy hat caught their eye.