As you can see from our graphs, Sony needs an upswing in sales before they fall too far behind. The 360 may have begun to level off, though, and this is the time for Sony to press its newfound advantage. While Microsoft's head start in North America is formidable, Sony is still doing moderately well in Japan. This is the time to get aggressive: deeper price cuts, as well as pack-in deals with games and Blu-ray discs would be the simplest ways of making the PlayStation 3 more attractive to price-conscious consumers.

Unfortunately for both Microsoft and Sony, there doesn't seem to be much hope of catching up to Nintendo in Japan; the race right now looks to be one for second place.