company’s latest Sony PlayStation 3 game console more affordable and that the machine may get cheaper already by Christmas.

“I think that the public would like the cost [of PlayStation 3] to be lower, there’s no question about that, but meanwhile PlayStation 2 gets lost on the radar. We’re always compared with Wii and we’re compared with Xbox, but PlayStation 2 is selling gangbusters. And we cut the price of PSPs and that went back into an upward spiral. So I think PlayStation 3’s travails are usually solved by time. And it will have an instant gratification environment, not only in life but in the press as well as everything else, and so it’s a good story right now, will PlayStation 3 get to Christmas? And the answer is, of course it will get to Christmas,” said Mr. Stringer in an interview with Financial Times.

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