Shogun

Social media is still considered a fad by some bloggers and writing hacks, but the companies able to succeed in the changing tech landscape are seeing good results. Not surprisingly, tech companies and industry public relations were all over the Web 2.0 craze – but the trend has spread to other industries, activities, and markets.

Backbone Media, a PR firm that specializes in catering to companies that are for active people, has found a great benefit from adapting to social media. I've chatted with numerous tech companies about their use of social media, but it's a bit more revealing to chat with PR firms that don't directly deal with IT companies and tech customers.

http://www.dailytech.com/PR+Companie...ticle18717.htm