Yahoo decides to hack off users

Stefan Mileschin · 25th November 2015, 14:42

Search engine Yahoo has decided that the best way to retain its users is by hacking them off.

In what appears to be a PR own goal, Yahoo is preventing some Yahoo Mail users from seeing their own e-mails until they turn off their ad-blocking software.

US users have tried to view their mail, only to receive a message from the site asking them to turn off their ad-blocking software first. It is the sort of “users have to do what they are told” approach which you can only get away with if you have a wonderful service which people want, which Yahoo doesn’t, or you don’t have any competition, which Yahoo has in spades.

Apparently the whole thing is a test of “new product experiences” and only a small number of Yahoo Mail users are involved.

http://www.techeye.net/business/yaho...hack-off-users

25th November 2015, 14:42	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,390	Yahoo decides to hack off users Search engine Yahoo has decided that the best way to retain its users is by hacking them off. In what appears to be a PR own goal, Yahoo is preventing some Yahoo Mail users from seeing their own e-mails until they turn off their ad-blocking software. US users have tried to view their mail, only to receive a message from the site asking them to turn off their ad-blocking software first. It is the sort of “users have to do what they are told” approach which you can only get away with if you have a wonderful service which people want, which Yahoo doesn’t, or you don’t have any competition, which Yahoo has in spades. Apparently the whole thing is a test of “new product experiences” and only a small number of Yahoo Mail users are involved. http://www.techeye.net/business/yaho...hack-off-users

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