Yahoo acquires video sharing startup Qwiki

Stefan Mileschin · 3rd July 2013, 08:32

If you thought Marissa Mayer was done snatching up companies and was ready to turn her focus internally, you were wrong. Clearly the CEO sees no reason why the company can't handle both simultaneously. So, while the forgotten brands are shuttered and the struggling ones given fresh coats of paint, new products are joining the Yahoo family. The latest addition is bouncing baby Qwiki, a standout from TechCrunch Disrupt 2010, at which Mayer was a judge. The iOS-only startup combines Vine-like social video sharing with Zoe-esque filters, photo transitions and soundtracks to create "stories." Then you can post your Qwiki (apparently the creators have a slightly sophomoric sense of humor) for others to see. Obviously the purchase is meant to keep Yahoo competitive with Facebook and Twitter, which have their own respective video sharing platforms. After the break you'll find a pleasant celebratory video from the latest startup to sellout.

http://www.engadget.com/2013/07/02/y... ign=Engadget

3rd July 2013, 08:32	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,500	Yahoo acquires video sharing startup Qwiki If you thought Marissa Mayer was done snatching up companies and was ready to turn her focus internally, you were wrong. Clearly the CEO sees no reason why the company can't handle both simultaneously. So, while the forgotten brands are shuttered and the struggling ones given fresh coats of paint, new products are joining the Yahoo family. The latest addition is bouncing baby Qwiki, a standout from TechCrunch Disrupt 2010, at which Mayer was a judge. The iOS-only startup combines Vine-like social video sharing with Zoe-esque filters, photo transitions and soundtracks to create "stories." Then you can post your Qwiki (apparently the creators have a slightly sophomoric sense of humor) for others to see. Obviously the purchase is meant to keep Yahoo competitive with Facebook and Twitter, which have their own respective video sharing platforms. After the break you'll find a pleasant celebratory video from the latest startup to sellout. http://www.engadget.com/2013/07/02/y... ign=Engadget

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