Stefan Mileschin

Two months ahead of schedule

While some smartphone makers see a decline in sales and others have had to jack the price up to cover the falling sales, Xiaomi has met its ambitious 100 million unit target.

Xiaomi's founder and CEO Lei Jun announced on the company's Sina Weibo account that it completed its annual target more than two months ahead of its original plan,

The smartphone brand, currently sitting behind Huawei and Oppo in China, is reporting a better sales result this year. It shipped 70 million smartphones for the first ten months in 2017, though it completed its shipment target for last year ahead of time.

The 100 million shipment benchmark set in less than ten months this year is also higher than the full-year shipment result of Xiaomi, which shipped a total of 90 million mobile handsets last year.

The outfit has just released its Mi Mix 3, which has a 93.4 per cent screen-to-body ratio thanks to its sliding camera design. It is also one of the most expensive handsets offered by the budget phone brand to date, with the price tag of the base model starting at 3,299 yuan ($474.18) while a more expensive version could reach almost 5,000 yuan ($718.67)per unit.

The Chinese company has also started marketing its phones in European countries and has seen significant sales growth there this year.

Compared with Huawei, the biggest phone brand in China, Xiaomi remains behind; Huawei has shipped 100 million phones as of mid-July and is aiming to ship as many as 200 million handsets this year, the company has previously said.

https://fudzilla.com/news/mobile/474...on-unit-target