Xerox is getting hacked off about Xeroxing

Stefan Mileschin · 24th September 2019, 05:18

Takes out advert

Xerox has taken out adverts asking people to stop using the word "Xerox" when referring to anything other than the machines it makes or services it provides.

Fuji Xerox published a notice on a Philippine broadsheet to remind people that its Xerox brand is "not just another word for copy".

The company said Xerox is a globally recognised registered trademark protected by law.

While a lot of people use the brand name as a synonym for copying, Fuji Xerox said this is wrong.

“As a registered trademark, Xerox is not a verb or a collective noun and should therefore not be used to describe copying or copy services in general“, Fuji Xerox growled.

"So please don't use the word 'XEROX' as another word for 'copy'", the company appealed.

It may well be on a hiding to nothing. To Hoover is now a universally recognised English verb, and Biro is used to describe any ballpoint pen. You'd think Xerox would be pleased.

https://fudzilla.com/news/49451-xero...about-xeroxing

24th September 2019, 05:18	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,500	Xerox is getting hacked off about Xeroxing Takes out advert Xerox has taken out adverts asking people to stop using the word "Xerox" when referring to anything other than the machines it makes or services it provides. Fuji Xerox published a notice on a Philippine broadsheet to remind people that its Xerox brand is "not just another word for copy". The company said Xerox is a globally recognised registered trademark protected by law. While a lot of people use the brand name as a synonym for copying, Fuji Xerox said this is wrong. “As a registered trademark, Xerox is not a verb or a collective noun and should therefore not be used to describe copying or copy services in general“, Fuji Xerox growled. "So please don't use the word 'XEROX' as another word for 'copy'", the company appealed. It may well be on a hiding to nothing. To Hoover is now a universally recognised English verb, and Biro is used to describe any ballpoint pen. You'd think Xerox would be pleased. https://fudzilla.com/news/49451-xero...about-xeroxing

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Xerox in hot water after Fujifilm court win	Stefan Mileschin	WebNews	0	17th October 2018 15:14
Xerox to combine with Fujifilm	Stefan Mileschin	WebNews	0	4th February 2018 10:50
Xerox Alto video demonstration	Stefan Mileschin	WebNews	0	15th August 2017 13:13
Xerox spin-off opposed by shareholder	Stefan Mileschin	WebNews	0	15th October 2016 14:18
Xerox shows off a machine that can print on any 3D object	Stefan Mileschin	WebNews	0	3rd September 2016 18:39
Xerox gets a new head	Stefan Mileschin	WebNews	0	25th June 2016 19:44
Printer and copier trade slump guts Xerox	Stefan Mileschin	WebNews	0	27th April 2016 07:13
Xerox adds instant translator feature to some of its printers	Stefan Mileschin	WebNews	0	11th March 2016 08:26
Xerox CFO Leaving To Join Apple	Stefan Mileschin	WebNews	0	14th January 2013 09:00
Xerox PARC: A Brief Nod to the Minds Behind Laser Printing, Ethernet, the GUI and Mor	Stefan Mileschin	WebNews	0	20th December 2011 07:26