Windows 7 gets a name: Windows 7

jmke · 14th October 2008, 20:10

Mike Nash, corporate vice president for Windows product management at Microsoft, had the honor of announcing the official name of the new client Windows: Windows 7. Nash noted that he was excited to show a new product “to the world for the first time” and that he is “very excited about the opportunity to tell [people] more about Windows 7 in the coming weeks.” But clearly there is not much excitement in the name of the new Windows.

According to Nash, the name “Windows 7” is simple: The company decided against a date in the name (such as “Windows 2008”) since the company does not ship a new Windows every year and it decided against an “aspirational” name (such as “XP” or “Vista”) since it is not really an entirely new release, but just an enhancement over Vista. “Simply put, this is the seventh release of Windows, so therefore "Windows 7" just makes sense,” Nash said.

http://www.tgdaily.com/html_tmp/cont...39717-140.html

jmke · 14th October 2008, 20:11

Most likely trying to get rid of the bad vibe the name "Vista" got..

another point of view at OC.com

Quote:

It has long been a pet peeve of mine that people think people are so shallow that a couple magic words will somehow miraculously transform a product or a company. Some things just are what they are, and while they need a name so they can be called something, it doesn't really matter what you call it.

The current MS OS brand name is Vista. That name has become a toxic asset, and Microsoft is dumping it. However, "Vista" hasn't become a curse word in some circles because many people find the name inherently repulsive; it's because many people, fairly or not, find the product behind the name inherently repulsive.

So Microsoft is going to call what is essentially Vista Second Edition a new name: Windows 7. Some find this name disgustingly boring. Maybe I'm out of touch, but if you're looking to get excited by the names of computer operating systems, I think you need to get a life, or at least some porn. Smile

If MS makes the successor to Vista a lot better than Vista, it does not matter how unexciting or even bad the name is. If the successor to Vista ends up being as bad or worse than V, it does not matter how good the name is.

http://overclockers.com/index.php?op...re&Itemid=4264

15th October 2008, 15:53

I never liked Vista as a name, I'm glad they return to a more 'boring' name like Windows 7 or maybe Windows 2010 as they do with their server versions.

14th October 2008, 20:10	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,021	Windows 7 gets a name: Windows 7 Mike Nash, corporate vice president for Windows product management at Microsoft, had the honor of announcing the official name of the new client Windows: Windows 7. Nash noted that he was excited to show a new product “to the world for the first time” and that he is “very excited about the opportunity to tell [people] more about Windows 7 in the coming weeks.” But clearly there is not much excitement in the name of the new Windows. According to Nash, the name “Windows 7” is simple: The company decided against a date in the name (such as “Windows 2008”) since the company does not ship a new Windows every year and it decided against an “aspirational” name (such as “XP” or “Vista”) since it is not really an entirely new release, but just an enhancement over Vista. “Simply put, this is the seventh release of Windows, so therefore "Windows 7" just makes sense,” Nash said. http://www.tgdaily.com/html_tmp/cont...39717-140.html __________________

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15th October 2008, 15:53	#3
wutske Posts: n/a	I never liked Vista as a name, I'm glad they return to a more 'boring' name like Windows 7 or maybe Windows 2010 as they do with their server versions.