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Old 29th November 2012, 08:25   #1
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Default launches pricey camera add-ons for iPhone

So, we learned two things today. Firstly, is able to attract quite a media scrum, and secondly, national press photographers have sharp elbows. Nevertheless, we braved the London debut of the Black Eyed Peas star's iPhone accessories and fortunately came away with more than just Elephunk-sized bruises. We got some brief playtime with the gadgets, plus an interview with the CEO of's tech venture -- none other than Chandra Rathakrishnan of Fusion Garage fame (or notoriety). If you're wondering if we asked him why anyone would spend upwards of 199 ($315) on a wide-angle lens attachment when a really decent alternative can be had for a fraction of that cost, then hopefully the video and early impressions after the break will satisfy your curiosity.
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