Stefan Mileschin

On what would have been the first day of the Open Compute Project's annual Global Summit, Western Digital is bringing out a new line of enterprise SSDs. The WD Gold brand for enterprise drives is getting an SSD counterpart to the existing WD Gold enterprise hard drives. WD's color-based drive branding now features both SSDs and hard drives in almost every product segment: Blue and Green mainstream consumer drives, Black for high-end consumer, Red for NAS systems, and Gold for enterprise. The only one missing an SSD option is the WD Purple family for video surveillance recording (though there is a WD Purple microSD card).

The new WD Gold SSD isn't anything new technologically; it's basically a re-branding of a portion of the Ultrastar DC SN640 product line. Where the WD Gold differs is in the target markets: Like other WD (color) products, the WD Gold SSD is intended for channel and retail sales rather than the large-scale direct B2B sales model used for Western Digital's Ultrastar datacenter drives and their client OEM drives. The WD Gold SSD will make Western Digital's enterprise SSD technology more accessible to small and medium enterprise customers.

https://www.anandtech.com/show/15577...nterprise-ssds