Voodoo raises $200 million to build new mobile games hub

Stefan Mileschin · 31st May 2018, 05:25

On track to reach a billion downloads

Mobile games publisher Voodoo has raised an estimated $200 million from Goldman Sachs to develop mobile games and says it is on track to reach a billion downloads for its games such as Baseball Boy in 2018.

The company wants the cash injection to develop a publishing hub to help mobile game developers reach their full potential.

CEO Alexandre Yazdi tod the assorted throngs at Casual Connect Europe in London,that Paris-based Voodoo had not done that well for its first five years. What it did was analyse its failures and applied them to its next game, Paper.io. It turned out to be a smash hit,

Established in 2013, Voodoo has nine games in the top 25 downloaded games, including Baseball Boy, Stack Jump, Idle Balls, Dune, Rolly Vortex, Snake vs Block, and Flappy Dunk.

Gabriel Rivaud, vice president of games at Voodoo, said the company believes in a data-driven process for taking promising games. The company has about 150 million monthly active users, and it had about 300 millon downloads last year.

“After four years of turmoil, we had to change our ways. From data we gathered, we were able to improve our game and deliver millions of downloads.”

The company takes learning from the various games and applies them to the other development teams that it is working with. And once the games are published, it applies its user acquisition and monetization teams to making them more successful.

Voodoo focuses on smaller, simpler games, and it is launching about five games a month. "We don’t rely on intellectual property”, Yazdi said.

https://fudzilla.com/news/gaming/463...bile-games-hub

31st May 2018, 05:25	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,500	Voodoo raises $200 million to build new mobile games hub On track to reach a billion downloads Mobile games publisher Voodoo has raised an estimated $200 million from Goldman Sachs to develop mobile games and says it is on track to reach a billion downloads for its games such as Baseball Boy in 2018. The company wants the cash injection to develop a publishing hub to help mobile game developers reach their full potential. CEO Alexandre Yazdi tod the assorted throngs at Casual Connect Europe in London,that Paris-based Voodoo had not done that well for its first five years. What it did was analyse its failures and applied them to its next game, Paper.io. It turned out to be a smash hit, Established in 2013, Voodoo has nine games in the top 25 downloaded games, including Baseball Boy, Stack Jump, Idle Balls, Dune, Rolly Vortex, Snake vs Block, and Flappy Dunk. Gabriel Rivaud, vice president of games at Voodoo, said the company believes in a data-driven process for taking promising games. The company has about 150 million monthly active users, and it had about 300 millon downloads last year. “After four years of turmoil, we had to change our ways. From data we gathered, we were able to improve our game and deliver millions of downloads.” The company takes learning from the various games and applies them to the other development teams that it is working with. And once the games are published, it applies its user acquisition and monetization teams to making them more successful. Voodoo focuses on smaller, simpler games, and it is launching about five games a month. "We don’t rely on intellectual property”, Yazdi said. https://fudzilla.com/news/gaming/463...bile-games-hub

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