Video Game Preorders Are Out Of Control
 

I'll let you guys decide whether the author of this editorial onto something, or just on something. Hey, gamers. This is what companies think of you. All your HYPE and message board partisanship and obsessive need to pre-order (though note most of these editions don't need a preorder, but come on) a game based on a title and a trailer has led us to this, the stage where a company like Ubisoft can lay this out, look at it with a straight face and think, yup, some of these suckers will pay up, just like they always have.

http://www.hardocp.com/news/2014/05/...e_out_control/