The USB 3.0 price war starts now
 

NEC MIGHT STILL be the only company making USB 3.0 host controllers for PC motherboards, but there are seemingly oodles of manufacturers of USB 3.0 chips that go into devices that hook up to your PC. A full on price war has already started between these companies and considering that the starting price for these chips was somewhere between $5 to $6 and we’re already down to half of that, we should start seeing some very affordable USB 3.0 devices fairly soon.

http://www.semiaccurate.com/2009/12/...ar-starts-now/