Ubisoft Developing PC Free-To-Play Ghost Recon Game, Claims Is 'embracing pirates'
 

Ubisoft, pioneer of the much-hated always-on DRM, is currently developing Ghost Recon: Future Soldier – but only for the console platforms. The PC will instead get the free-to-play ("F2P" in common parlance) Ghost Recon Online, which conversely will not be available for consoles. Ubisoft claims that this is because "95% of our consumers will pirate the game", so they are addressing the needs of this market. Sebastien Arnoult, Ghost Recon Online producer said:

We are giving away most of the content for free because there's no barrier to entry. To the users that are traditionally playing the game by getting it through Pirate Bay, we said, 'Okay, go ahead guys. This is what you're asking for. We've listened to you – we're giving you this experience. It's easy to download, there's no DRM that will pollute your experience.'

Note how Ubisoft are finally admitting that DRM 'pollutes' the experience? No kidding. Arnoult then elaborated on the differences between the business models of the PC and console platforms:

We're adapting the offer to the PC market. I don't like to compare PC and Xbox boxed products because they have a model on that platform that is clearly meant to be €60's worth of super-Hollywood content. On PC, we're adapting our model to the demand.

http://www.techpowerup.com/155735/Ub...-pirates-.html