The Turion 64 Inside Story
 

Do you still remember March 12, 2003? That's the day when Intel launched its not-yet-finished mobile technology called Centrino with great fanfare. At the same time, they let the entire mobile hardware world know that they could use this technology to build successful and profitable devices from power-saving CPUs, chipsets and wireless LAN modules. But the mobile PC world suffered in the months that followed from a dearth of new offerings without any significant differences among them as Intel bombarded the airwaves and print media with a relentless Centrino marketing blitz. Third-party chipset and wireless LAN module builders found themselves edged out of the market overnight, with little or no demand for their products from system builders.

http://www.tomshardware.com/mobile/20050830/index.html