| Thread Tools |
27th May 2016, 06:14 | #1 |
[M] Reviewer Join Date: May 2010 Location: Romania
Posts: 148,553
| Toshiba Revamps OCZ Brand Over the past few months, Toshiba has started fully assimilating & integrating OCZ, the SSD business they acquired from bankruptcy in 2014. Rather than just absorb OCZ's SSD-related assets like the Indilinx SSD controllers, Toshiba kept the business relatively intact as the independently operated subsidiary OCZ Storage Solutions. The existing product lines were updated to use Toshiba NAND and OCZ drives accounted for the bulk of Toshiba's retail and consumer SSD presence. Last year, the OCZ Trion 100 marked a shift in strategy as a Toshiba-developed drive bore OCZ branding for the first time. OCZ has continued developing their own products as well, but now the two development roadmaps are being combined, some projects have been repurposed as Toshiba products instead of OCZ products, and work is underway to reduce the overlap between the product lines. Organizationally, OCZ is being absorbed into Toshiba America Electronic Components Inc. (TAEC), though the brand and the products they develop will still be international. Later this year, TAEC will be consolidating several Silicon Valley offices onto a single campus in San Jose and their former OCZ employees will no longer work at a separate location. http://www.anandtech.com/show/10349/...amps-ocz-brand |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
The Toshiba Q300 SSD Review: Toshiba Becomes a Retail Brand | Stefan Mileschin | WebNews | 0 | 29th February 2016 05:41 |
Dell revamps workstation line | Stefan Mileschin | WebNews | 0 | 2nd October 2015 10:48 |
Google Revamps Hangouts On The Web | Stefan Mileschin | WebNews | 0 | 18th August 2015 07:41 |
Google revamps Android TV with over 600 new apps | Stefan Mileschin | WebNews | 0 | 8th June 2015 10:03 |
NEC revamps its MultiSync lineup with new 24-inch IPS monitor | Stefan Mileschin | WebNews | 0 | 9th January 2013 08:07 |
Vimeo revamps iOS app with new design | Stefan Mileschin | WebNews | 0 | 30th November 2012 10:03 |
Klipsch revamps Image One series headphones | Stefan Mileschin | WebNews | 0 | 10th August 2012 08:35 |
Seagate Launches Maxtor Drives, Revamps Brand | jmke | WebNews | 0 | 2nd October 2006 20:18 |
Acer revamps notebook strategy | Sidney | WebNews | 0 | 7th February 2006 22:22 |
Intel likely to drop P4 brand, re-brand as Digital something | jmke | WebNews | 0 | 20th October 2004 11:19 |
Thread Tools | |
| |