Tim Cook Says Apple Has No Limits
 

You should never write headlines like this when you are talking about Apple because jerks like me will spend half the day turning it into a punch line. Apple has no limits...to how low it will go. Apple has no limits...on how much it will charge. Apple has no limits...on how many people it will sue. I'd better stop now or we'll be here all day. "It's because of that that Apple's been able to do so many things for so many years, and do things that people didn't know they wanted and now can't live without," Cook said. "We don't think of the world with limits."

http://www.hardocp.com/news/2013/02/...has_no_limits/