Tim Cook: C stands for mid-tier, not cheap
 

Contrary to what some (or most) may believe about the iPhone 5C, Tim Cook himself has publicly placed a stamp on the product by saying that C stands for mid-tier and not ‘cheap.’ During the company’s earning call, Cook said that Apple is “selling the iPhone 5C as sort of a mid-tier offer” and that [...]

http://vr-zone.com/articles/tim-cook...mid-tier-cheap