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Stefan Mileschin 6th June 2016 19:38

Tech startups crippled by business speak
 
Tech startups are being crippled by the fact that their owners make themselves incomprehensible by using business speak.

Words like “Content, Platforms, cloud, Synergy, End-to-end, Solutions, and “Paradigm” sound technical and informed. But they mean nothing, and they make it impossible for ordinary people to understand what a company actually does.

http://www.techeye.net/business/tech...business-speak


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