Stefan Mileschin

Today TAG Heuer, a traditional Swiss watchmaker, announced their entry into the world of smartwatches with the TAG Heuer Connected. This is really the first example of a luxury Android wear watch, and also the first example of a traditional mechanical watch manufacturer moving into the smartwatch space.

The TAG Heuer Connected has a diameter of 46mm, a thickness of 12.8mm, and a mass of 52 grams. The chassis of the watch is made of titanium, and the LCD display is covered by a sheet of sapphire glass. The display itself is a 1.5" 360x360 fully circular transflective LTPS LCD, which means it can use the reflection of light to improve visibility and drive down power consumption. The last time I remember hearing about these sorts of displays was Pixel Qi's transflective LCDs, but the tech hasn't really gone anywhere since that time. It'll be interesting to see who is making the panel for the TAG Heuer Connected and how it fares in bright light compared to other smartwatches, as well as compared to a traditional mechanical watch which doesn't use an LCD at all.

http://www.anandtech.com/show/9772/t...ted-smartwatch