Stefan Mileschin

There has been excitement recently, that the much-anticipated next generation OLED display technology for consumer TVs and computer monitors will finally make an entrance in the market in 2012. Fuelling this, was the announcement last week that LG is to showcase their OLED TV at CES this month. Sony was also due to introduce OLED TVs to consumers. However, this plan has now been shelved, according to The Daily Yomiuri, with Sony only continuing to sell this technology to corporate customers such as broadcasting companies, along with the associated research and development into better displays. The reason for dropping the consumer market is partly due to poor business performance in this area, so Sony cut back on capital investment, which in turn reduced its price competitiveness with its Korean rivals such as LG and Samsung.

This is a shame, because for a healthy and good value OLED TV and monitor market, there need to be many players competing with each other, which will drive down prices and increase product quality over time. However, if OLED takes off in the consumer space, it seems very unlikely that Sony wouldn't return to it eventually.

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