Sony PS4 Share button the result of one first-party developer's eureka moment
 

To share or not to share was never a question for the creation of the PS4 -- it was always more about the how. Right from the start, Sony's upcoming, next-gen console had been planned with a social networking bent, but as Shuhei Yoshida, the company's head of Worldwide Studios, revealed to Edge, the decision to build a Share button into the DualShock 4 was the result of one first-party developer's eureka moment, not a cross-SCEI compromise. All credit is due Nathan Gary, creative director at Santa Monica Studio (best known for its God of War series), who successfully pitched the concept of a dedicated controller button to the PS4 team; an idea that was not only quickly met with unanimous praise, but also immediately implemented into the final product. It's yet further proof that Sony's learned from its past PS3 fumbling and has crafted a machine for developers, by developers.

http://www.engadget.com/2013/04/23/s... ign=Engadget