Sony Hopes Memory Erasing Technology Will Boost Online Movie Sales
 

Now this is forward thinking! :)

"Sony Pictures movie downloads will feature a memory erasing sequence of sounds and flashing light that will cause viewers to forget that they've just watched a movie. Sony hopes the system, called “NoMemory Stick,” will increase the number of repeat downloads for its popular movie titles from online download services like iTunes and Wal-Mart.

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