Sony Aiming for Sub-$400 PlayStation 4 Price
 

Those of you looking forward to picking up a PlayStation 4 later this year, but really aren't too thrilled at what you think you may have to pay out to get one; take heart. Analysts have predicted that Sony isn't about to repeat the same mistake made with the PS3 when it made its overpriced debut and sat on the shelves gathering dust. As for the PlayStation 4, Sony isn't looking to repeat its initial pricing mistakes when the PS4 launches later this year. Even if the company has to lose money on the console, Sony will push to price the PS4 in sub-$400 territory.

http://www.hardocp.com/news/2013/06/...ation_4_price/