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|8th August 2008, 16:46||#1|
Join Date: May 2002
Solar Panels Coming Soon to IKEA
The kitsch Swedish furniture retail chain IKEA has announced big plans to go green. The chain is looking to make a new name for itself, investing €50M on "cleantech" startups over the next five years.
The new unit, IKEA GreenTech, is channeling its efforts in five directions: solar panels, alternative light sources, product materials, energy efficiency, and water saving and purification. The unit will only invest in startups the can guarantee delivery of a product within a four to five year window, as IKEA's ultimate intention is not purely altruism, but rather primarily to sell greentech.
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