Preva opens up its fitness API
 

Not content to simply motivate your workouts, fitness equipment manufacturer Precor is opening up its Preva API so other developers can integrate your sweat... err, data. According to the company, the Preva Developer Portal will allow devs to implement features like contests based around achievements and milestones -- distance traveled, for example -- based off the firm's collected stats. It already counts wellness reward app EveryMove as a believer, and after linking your EveryMove and Preva accounts, your exercise info will automatically start earning you product discounts and other rewards. This could effectively allow apps such as Runkeeper to tap into your morning routine on Precor machines, thus giving you a more realistic idea of just how many calories you're burning on a daily basis.

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