Stefan Mileschin

Phison likes playing the role of underdog with the ability to disrupt the SSD market. The S10 took some time to perfect, but once it was fully enabled, it took a bite out of competitors' low-cost 4-channel controllers by utilizing an 8-core processor and a full 8-channel design. When companies planned to take over the entry-level NVMe SSD market with low-cost dual-core controllers running over PCIe, Phison again bit down with a high-performance design that competed nearly dollar-for-dollar but with superior performance due to an advanced controller with more processing power.

http://www.anandtech.com/show/11496/...vme-ssd-for-q3