The market for consumer electronics and computer hardware has been generally immune to this sponsorship phenomenon — that is, with one exception. There are a host of products out there stamped with the name of a certain Johnathan ‘Fatal1ty’ Wendel. Fatal1ty, if you’re not familiar, has on the order of 30 “notably accomplished” gaming tournament placements on Wikipedia, including five 1st place finishes for Quake III Arena.

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