Advancements made by iGPUs by AMD and Intel in the recent years essentially destroyed the market of inexpensive discrete video cards. High-performance iGPUs can outperform low-end standalone graphics adapters these days and for a lot of users performance of integrated graphics is enough. Nonetheless, there's still a smaller market for low-end add-in boards - notably as upgrades to true entry-level PCs - and to that end NVIDIA’s partners this week released a new breed of low-end graphics cards targeting entry-level PCs.
http://www.anandtech.com/show/9993/n...rated-graphics
NVIDIA’s Partners Roll-Out GeForce GT 710 to Fight Integrated Graphics
29th January 2016, 05:34
NVIDIA’s Partners Roll-Out GeForce GT 710 to Fight Integrated Graphics 
