NVIDIA renaming scheme pays off: larger GPU market share
 

Nvidia and Intel were "big winners" in the graphics market last quarter. According to Jon Peddie Research's latest round of estimates, worldwide graphics processor shipments grew between the fourth quarter of 2008 and the first quarter of this year—a trend-breaking phenomenon.

JPI says global GPU shipments have fallen by 4.31% on average between the fourth and first quarters of every year since 2001. This year, however, they went up a cool 3.29%. The research firm says that's because the distribution channel "stopped ordering GPUs and depleted inventory in anticipation of a long drawn out worldwide recession" in Q3 and Q4. Those distributors had to start building up stocks again in Q1, however.

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