Nvidia Admits: GeForce GTX 280, 260 Are Too Expensive to Make
 

Nvidia Corp. said during a conference call with the financial analysts that it had transited its mainstream and performance-mainstream graphics processing units (GPUs) to a new process technology, which helps to reduce costs. In addition, the firm confirmed that it is about to release its high-end graphics processors made using 55nm process technology.

“Improving gross margin while managing operating expenses enabled us to significantly improve our operating fundamentals. We transitioned our performance segment GPUs to 55nm and are now poised to recapture lost share,” said Jen-Hsun Huang, president and chief executive at Nvidia, during the most recent conference call with financial analysts

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In particular, Nvidia’s GeForce 9600 GT, GeForce 9800 GT, GeForce 9800 GTX+ and some other similar products now feature GPUs made using 55nm process technologies, which means that they are less expensive to make and may offer higher performance due to higher clock-speeds. Additionally, Nvidia started shipping its chipsets with integrated graphics that are also made using 55nm fabrication process.

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