Stefan Mileschin

Newegg is building on its e-commerce leadership in the United States with a pilot program that makes a limited selection of its products available to customers in the United Kingdom and Australia. The move is an important first step in the company's international expansion plans. "We're extending the Newegg customer experience beyond North America, selectively addressing English-speaking countries overseas to begin that process," said Soren Mills, Chief Marketing Officer for Newegg North America. "This is an important step forward for our company and we're taking a very deliberate approach to our international growth."

Customers in the United Kingdom and Australia are now able to visit Newegg.com and purchase select products for shipment to their respective countries. Several thousand products are currently available in these new markets with the product line expanding dramatically throughout the year.
Scaling an e-commerce business to new international markets poses significant logistical challenges in the areas of order fulfillment, customer support, returns, regional product compatibility and country-specific regulations. To ensure a smooth expansion, Newegg plans to closely monitor all operational functions as it scales international product availability.

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