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jmke 5th March 2009 16:37

New Specialized Intel Atom Processor Targets Cars, Internet Phones
New Specialized Intel Atom Processor Targets Cars, Internet Phones

Advancing innovation around the Intel Atom processor with a goal to target
additional market segments, Intel Corporation today announced four unique
versions of processors and two new system controller hub additions to the
company's "embedded" business division product line-up. The new products
for the Intel® Atom? processor Z5xx series include industrial-temperature
options, as well as different package-size choices better suited for in-car
infotainment devices, media phones, eco- technologies and other
industrial-strength applications.

The low-power Intel Atom processor is behind much of Intel's growth into
several new computing-related market segments, extending the popular Intel®
architecture to embedded industries such as automotive in-vehicle
infotainment (IVI), industrial control and automation, and media phones.
These products also enable market segment innovation through advancements
in integrated 2D and 3D graphics, video acceleration and support for
multiple operating systems including several versions of Windows* and

"With the addition of these new products, we can bring the benefits of
Intel processors to new applications, devices and customers who develop
products used in unconstrained thermal environments with low-power in
mind," said Doug Davis, vice president, Digital Enterprise Group and
general manager, Embedded and Communications Group, Intel. "Meeting the
needs of embedded environments and new market segments will play a large
role in delivering the connectivity and functionality necessary as the
number of devices connecting to the embedded Internet is expected to grow
to an estimated 15 billion devices by 2015," Davis added, citing a January
report by IDC's John Gantz titled "The Embedded Internet: Methodology and

The Intel Atom processor is the company's smallest built with the world's
smallest and most energy-efficient transistors. Intel's 30-year-old
embedded computing division focuses on machines, devices and equipment that
have computing and Internet capabilities but are not traditional PCs,
laptops or servers. Intel offers an extended 7-year lifecycle for those
areas that require longer product refresh cycles such as IVI.

"Intel is well known for innovation and we're excited to see them
introducing new low-power consumption Intel Atom processors targeted for
in-vehicle systems," said Greg Baribault, director of product management
for the Automotive Business Unit at Microsoft*. "Intel Atom processors and
the Microsoft Auto software platform will provide scalability for the new
era of advanced in-vehicle solutions."

In addition to in-car applications, the Intel Atom Z5xx processor series
also targets an emerging category of Internet-based communications devices
Intel calls "media phones." The package size and power envelope of the
Intel Atom Z5xx series are ideal for the media phone, which provides
communications services over IP and easy, one-touch access to lifestyle
applications such as e-mail, text messaging, weather information, YouTube*,
horoscopes and digital photo albums.

To help accelerate this emerging device category, Intel today introduced an
Intel® Media Phone Reference Design that will facilitate development of
hardware solutions to market. The hardware development platform includes
schematics and validated software stacks.

The new products will be available in the second quarter. For more
information about the new options for the Intel Atom processor Z5xx series,

Intel offers a broad spectrum of embedded silicon, technologies, components
and tools that enable businesses to meet stringent platform requirements
and competitive development schedules. Intel architecture-based processors
provide enhanced energy-efficient performance within power and space
constraints common for embedded applications. For more information, visit

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