The mystery that is HTC continues

Stefan Mileschin · 7th November 2013, 06:47

It’s widely recognised that Taiwanese phone firm HTC has some nifty products right now but the trouble is not many people seem to be buying them.

The firm turned in a net loss of NT3 billion for its 2013 third quarter. Sales fell by a third compared to the same quarter last uear.

It’s all something of a puzzle. Asian wires reported a few weeks ago that HTC chairwoman, Cher Wang, has taken over control of the company and the word on the Taiwanese strasse is that HTC is not entirely sure what’s wrong either.

Sources close to its eco-friendly HQ in Taipei seem to indicate that the company is not very good at marketing. It’s certainly a slouch on the PR front – we can’t remember the last time we heard anything from HTC or its local agency. If it has a local agency.

If you contrast HTC with Apple and Samsung on marketing dollar, it’s clear the last two have far deeper pockets than the somewhat parsimonious Taiwanese firm.

http://news.techeye.net/mobile/the-m...-htc-continues

7th November 2013, 06:47	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,578	The mystery that is HTC continues It’s widely recognised that Taiwanese phone firm HTC has some nifty products right now but the trouble is not many people seem to be buying them. The firm turned in a net loss of NT3 billion for its 2013 third quarter. Sales fell by a third compared to the same quarter last uear. It’s all something of a puzzle. Asian wires reported a few weeks ago that HTC chairwoman, Cher Wang, has taken over control of the company and the word on the Taiwanese strasse is that HTC is not entirely sure what’s wrong either. Sources close to its eco-friendly HQ in Taipei seem to indicate that the company is not very good at marketing. It’s certainly a slouch on the PR front – we can’t remember the last time we heard anything from HTC or its local agency. If it has a local agency. If you contrast HTC with Apple and Samsung on marketing dollar, it’s clear the last two have far deeper pockets than the somewhat parsimonious Taiwanese firm. http://news.techeye.net/mobile/the-m...-htc-continues

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Tokyo cat grasses up mystery hacker	Stefan Mileschin	WebNews	0	12th February 2013 07:19
Aurora mystery explained	Stefan Mileschin	WebNews	0	1st March 2012 07:10
Windows 8 mystery stuffs up spending	Stefan Mileschin	WebNews	0	19th January 2012 06:29
EVGA P55 FTW: International Board of Mystery	jmke	WebNews	0	28th January 2010 09:21
The mystery of the rusty chokes, part deux	jmke	WebNews	0	19th January 2010 10:17
Editing your digital images without the mystery	jmke	WebNews	0	23rd August 2005 17:25
Hardware Prices - a mystery!	Sidney	WebNews	5	29th June 2005 20:08
The Prometeia's Future - Veil of Mystery Rasied	jmke	WebNews	3	20th November 2004 19:25
A Cooling Mystery Solved	Sidney	WebNews	2	18th October 2004 22:33
Mystery Folder	Bosw8er	Site & Forum Feedback - Folding@Home	47	10th March 2003 16:48