MSI Launches All-out Assault With marketing campaigns in Middle East, Africa

Stefan Mileschin · 17th February 2012, 08:03

On the heels of its successes at Gitex 2011 late last year, MSI Notebook is leveling its sights on the Middle Eastern and African markets this year, initiating marketing campaigns in a determined effort to advance its brand name. In addition to starting its annual large-scale international "Beat it" video gaming competition in the second quarter, the company will be further developing distribution channels throughout the region, setting up specialty shops to enhance its image and launching an integrated advertising campaign, so that MSI's combat-grade GT780 and GT783 gaming notebooks will receive the welcome they so richly deserve.

Focused on developing the high-end gaming notebook computer market, MSI Notebook is rolling out the newest members of its G Series, the ultimate in gaming NBs that leaves the rest of the industry scrambling to play catch up. MSI's objective is to bring these machines, characterized by the market's top performance-to-price ratio, into the hands of the world's top players-Top player, top choice.

http://www.techpowerup.com/160681/MS...st-Africa.html

17th February 2012, 08:03	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 152,269	MSI Launches All-out Assault With marketing campaigns in Middle East, Africa On the heels of its successes at Gitex 2011 late last year, MSI Notebook is leveling its sights on the Middle Eastern and African markets this year, initiating marketing campaigns in a determined effort to advance its brand name. In addition to starting its annual large-scale international "Beat it" video gaming competition in the second quarter, the company will be further developing distribution channels throughout the region, setting up specialty shops to enhance its image and launching an integrated advertising campaign, so that MSI's combat-grade GT780 and GT783 gaming notebooks will receive the welcome they so richly deserve. Focused on developing the high-end gaming notebook computer market, MSI Notebook is rolling out the newest members of its G Series, the ultimate in gaming NBs that leaves the rest of the industry scrambling to play catch up. MSI's objective is to bring these machines, characterized by the market's top performance-to-price ratio, into the hands of the world's top players-Top player, top choice. http://www.techpowerup.com/160681/MS...st-Africa.html

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